egg’cetera, worcester

Edit (08/12/11):  We’re open, under a new guise. Click here to find out more!

Trend of Worcester is set to evolve into…


A scotch egg-inspired delicatessen and take-away.


imagine ‘british tapas’…

Proper alternatives to the sandwich – perfect for social grazing, or even combined to create a full meal.

a potted history

Trend – an ‘Aladdin’s Cave’ – opened its doors as the nation decimalised in 1971. Appealing to all ages and loved by thousands, it became a true Worcester institution.

Jean Chambers (Neil’s mum) originally set up in Edgar Street in 1968, introducing Worcester to the likes of Le Creuset cast iron pans, Dansk glass and Gallery-Five cards and stickers. After a couple of trips to the Three Counties Show and a short spell on Angel Place, Jean settled in Friar Street just in time to bring us what became the 70s uniform: loons and cheesecloth shirts!

Fiercely independent, Jean simply would not stock anything that became available elsewhere in town. She set trends, never followed (sometimes to her own detriment – Laura Ashley?!) and made her best friends with some unique suppliers, some of whom are still with her all these years on.

and now for something (not) completely different

As Mum wishes to retire, Neil & Penny hope to take the reins and sell a selection of their own products: fresh salads, cured and cooked meats, olives, local cheeses, juices, cafetiere coffee and specialist teas – and that’s just the start. A gradual changeover will see us run alongside a slimmed-down, fine-tuned Trend in this beautiful 16th century building, allowing the boutique to fade gracefully.

Things are going slower than we imagined and it now looks as if we’ll be ready by the end of September.